Search Engine Optimization is the process of getting you ranked higher on the search results page in order to get organic traffic. Websites are ranked according to a number of different factors, some of which an SEO expert can improve to help you rank faster and keep that important number one spot. If you are new to SEO then you are probably wondering how it all works. Here are the three most commonly asked questions about SEO and the answers to help you understand why your business needs it.
Do I really need SEO for my business?
If you want customers to be able to find your business then yes, SEO is crucial. The right SEO strategy takes people who are looking for the exact products and services that you provide and puts your website right in front of them. SEO, right now provides the best ROI of any of your marketing dollars both online and offline. For many businesses search engines are the main source of traffic, while you can get traffic from other sources like social media it will be search engines that send the bulk of customers to your website. Here are some more reasons why your business needs SEO.
Can I do it myself?
Yes, and no. While technically there is nothing stopping you from learning how to do SEO yourself you may find it easier to hire someone. SEO can be highly technical and there will be a learning curve. That being said there are plenty of resources on the internet that can help you learn. It can take you months to learn the best practice for SEO and then months to see results for your campaign. Your time is worth more than that and an expert can get started right away.
Won’t people be able to find my business anyway?
Yes, your business will still likely be listed on Google and it may even show on the first page if someone searches your business name. The problem is that most people don’t search like that. A customer who has never heard of you may search for “your service + your city”. Will you show up in those searches? I promise that your competition is using SEO to capture those leads.
Whether you decide to take advantage of the ROI that SEO can bring is purely a business decision, but if you decide to give it a miss you’re leaving money on the table. You can believe that your competitors aren’t doing the same thing.
The modern corporate and business scene is extremely dynamic and as consequently demands that senior management and involved stakeholders keep up with emerging trends. As a result of this, Search engine marketing has emerged as one of the most essential marketing tools that can propel a business to greater financial heights as it entails appearing in that coveted first place to convey relevant product information to consumers searching for your products and services.
The following are must-know details on search engine marketing and how you can capitalize on the marketing tool to boost your business performance
1. Search engine marketing is continuous
Most businesses fail in incorporating positive marketing strategies when dealing with search engine marketing due to the perception that it is a one-time activity. However, this is not the case as search engine marketing requires a strict follow-up. Getting to the top of the search results page is great but now you have to stay there.
2. Search engine marketing should be diverse.
Settling for a single strategy is a common mistake that most of us make, which unfortunately has adverse effects the performance of our businesses. Therefore, it is important to understand that all tools whether on page or link building are important especially in ensuring your business benefits from extensive search engine marketing. Using all the right tactics available will help increase your reach and create the required level of awareness to potential clients.
3. Search engine marketing should be taken serious- Literally!
Investing in search engine marketing is not enough to guarantee successful marketing operations. Due to this, it is essential to ensure that all stakeholders are aware of the responsibility that comes with adapting the strategy. Although it might appear easy, much work must be put into the search engine marketing processes to ensure the right strategies are used, and effectively used for that matter.
4. Choose a strategy based on your target market
Not every strategy will work as planned. This means that you will have to go the extra mile in planning for marketing by identifying the target market and the most appropriate ways to reach clients. This will help reduce the chances of failed ventures and increase the effectiveness of the strategies as well. Perform a in-depth SEO audit to help prepare adequately.
5. Research, Research, Research
Research is key to the success of any marketing strategy. Search engine marketing, however, requires extensive research especially on clients and the appropriate keywords to target. Failure to conduct meaningful research increases the chances of failure which minimizes the chances of successful marketing using search engines.
As you ponder on the value in Search engine marketing, it is important to consider the above tips and use them as guides to help avoid making common mistakes that most people make.