Trying to find the best tactics for ranking your website can be a great thing. However, what you can see is if you use black hat or gray hat techniques you are sure to get your site penalized at some point. This is when you may want to know about some of the white hat SEO techniques you can use. By knowing information on these techniques, it should be easier for you to get some rankings that you want to have and know you will finally be able to rank higher in the search engines without having to worry about being penalized.
Producing great content is the first thing you can do. While you may not think about this, you will find if you have great content on your site it tends to rank higher. So you are going to be able to get the rankings you want to have just off of your content and not even have any links to the site. Not to mention, if you are writing great material on your website, you will start to get mentions from other websites for your content, and this will come in the form of a link and often come from an authority website.
The second thing that will help you out with your SEO and is considered more of a white hat method would be to look at the way you are linking your content on the site. The better the links you are producing, the better your content will rank. At the same time, if you are not linking at all, the visitors may land on the one page and leave right away. However, look at Wikipedia as an example, you can read a couple of words on the site before you reach your next link to a different page on the site. So you need to try to link your pages to relevant content on your site.
Being able to rank your website without doing a lot of work in building links is a good thing. However, ranking it and knowing you are doing it in a white hat method is even better. This is when you should see a couple of the critical white hat SEO techniques you can start to implement immediately. By knowing information relating to these techniques, it will be effortless for you to find the rankings you want to have and know these rankings will hold for a more extended period.