If you read any of these so called Make Money Online or SEO sites or webmaster forums you’ll see a lot of people freaking out about Google’s Panda updates. While of course on an individual basis, you don’t want to see anyone losing money, but as a whole they shouldn’t have been earning the money to begin with. Here’s why.
Content has and always will be king. Let’s repeat that one but in bold italics: content is king. End paragraph.
Google knows this, you know this, everyone knows this. This is not new stuff. The days of autoblogs and scraped content sites stealing content from legitimate sites and making money is over. You can call yourself a “content aggregator” but you’re still just taking content from other sites and citing your source- there’s very little difference. Google finally caught on. You’re busted. Do not pass go, do not collect $200 in Adsense money.
Google’s “Panda” updates are nothing more than their algorithm doing what it should have been doing all along- filtering out duplicate and useless content. Real original content sites, written by humans, are doing better than ever. You don’t see owners of those sites freaking out on webmaster forums about the Panda updates for one reason: they’re busy writing content for their sites instead of writing content on forums trying to find a way to avoid writing content for their sites.
So how can you make money online these days: content. Write original content. Pay someone to write original content. Have your readers submit original content. Are you sensing a theme here?
Yes you can (and in some cases should) still use other sites for inspiration but rather than straight up copy or run that content through Google Translate a bunch of times or use a tool to scramble the words around, you need to just add a few original thoughts of your own. It doesn’t take much- you can quote a whole article and then just add a quick paragraph or two of your own.
You can only outsmart Google for so long. I’m sure by now there’s some other trick or scam that’s going around that people are doing that Google hasn’t caught on to; but you know eventually they will. What will always rank well in Google? Original content. Simple as that.