nichegtrends

By popular request I am going to explain one of the ways to find and research your new niche from scratch. I was planning to make this post a while ago and by the time I actually got to researching it this morning I noticed that one of the tools I will be using went from Free to $27 which is a shame.

I am going to be looking for some easy to invade niches with little competition but good search engine traffic. Let head on to Shopping.com. If you have a look at the bottom of the page they have a link called top searches. This is where I look for popular products. Have a look at some of the categories. Each will contain thousands of products. Keep a close eye on long tail products with serial number and brand names. People who search for a particular product are interested in that product and are much more likely to buy. After checking out a few different niches I clicked on Scanners and straight away noticed “35mm slide scanners”. This keyphrase looks quite specific and longtail.

Google competition (with quotes) showed only 6000 competitors. I have also immediately noticed the number of sponsored ads. The more ads you see the more money you can expect to get for each sale or click you generate.

Lets head to Wordtracker and see how many searches we can expect to get. Here is where the fun bit starts. Make sure you have a Gtrends FireFox plugin installed which will allow you to easily grab all the keyword suggestions from Wordtracker. Launch your Gtrends software and in your FireFox click on tools/Grab WordTracker keywords. Your Gtrends software should start doing all the number crunching for you.

gtrends

Give it a few minutes and Gtrends will show you competition and the estimated number of searches for each keyword as well as any web 2.0 properties that have been spotted on the front page for a particular keyword. Ignore the verdict column as it is mainly used for larger projects. I checked both “35mm scanner”, “slide scanner” and “35mm slide scanner” phrases and estimated around 200-300 daily searches. This is great traffic for a little project like this one.

After I was happy with the new niche I quickly created 35mm slide scanner blog. A few days later it has generated me $2 or so with Adsense and should rank around 25th for keyword “35mm slide scanner”. Hopefully with a bit of backlink development I should hit the top 3 by the end of the month. Please note that this is just a live example I could afford to make public. There are much better niches out there that I am not going to reveal.