Fine-tuning SEO. Little work for good results

February 6th, 2009

When checking your stats pay attention to longtail referring keyphrases or those keyphrases that you think might have low competition. In most cases you will find yourself ranking well for such keyphrases. For example exposed<strong>seo ranking 8th for “how to make money rings”. Believe it or not this keyphrase brings me a bit of traffic every day. Because the competition for such keyphrase is so low it won’t be hard for me to optimize for it and jump to number one spot. You probably know that the traffic difference between the first and 8th spots can be very significant.

So what i usually end up doing is browsing through my stats and picking out these keyphrases. Usually all it takes then is one backlink from a quality, related site containing this keyphrase in the anchor text and you will see yourself jump to the first position. This is very easy to do and does not take long. Give it a week or so and you should see your traffic improve.

PS: “how to make money rings” might not have been the best example as people searching for this keyprase might not be too interested in seo and marketing. Go for keywords that you think will help you .

Why I run multiple websites rather than just one

February 6th, 2009

1) I have spare server capacity which means that whenever I feel like starting a new website all I need is a domain name. At a few bucks per year there is nothing to worry about financially.

2) It is much easier to get your website to generate you $5/day than $50/day. You can then repeat the process 10 times and end up earning $50 relatively easy.

3) A lot of websites does not always mean a lot of work. I have a network of automated blogs that generate their own content automatically and even bookmark themselves in various social bookmarking sites. I also have 3 directories that I have not touched for around 2 years. Despite the lack of attention they still generate me a few dollars every week.

4) I don’t like putting too many eggs in one basket. I like to have many revenue streams as well as sources of traffic. If something goes horribly wrong I should be able to minimize the damage.

5) Search engines like mature domains. Therefore you website should naturally go up in value as it gets older. Throw in a few easy backlinks and 3 or so months later you will have PR. One hour of work and after a bit of waiting you can sell your unwanted site for at least 10 times the cost of original domain.

6) I get bored easily. During my working day I like to switch from one task to another. Working on a few projects at a time actually keeps me productive.

7) Websites with a revenue history go up in value. If your websites generates you $50/month for half a year you should be able to sell it for 12 x monthly revenue = $600. Therefore I have a whole bunch of these little money earners who I can always sell on.

8 ) I can manipulate traffic by redirecting it from a number of websites to a certain landing page or to kick start a new project. The same can be done with backlinks even though you might want to be careful interlinking your websites. Don’t make it look like a link farm.

Why affiliate marketing is better than Adsense, PPC marketing

February 6th, 2009

The other day I was doing a bit of arbitrage which involved driving traffic I bought with Adwords onto a landing page selling a particular product. This can be quite tricky but if you get your maths + niche right, you can make some nice cash. So I targeted a bunch of related sites running Adsense. Paid for a bunch of clicks and sold a few products. I have made a little profit so I was happy. Now why would not the websites I advertised on cut out the middle man (Google) and sell the products themselves, directly?

Have you ever thought about this? Why do people advertise with Adwords? Why do they pay you 50c for every click? Or even $5/click! (Considering that Google also keep certain % of the money) How can they afford to do this? Its quite simple really. They are able to generate more money from that visitor than 50c. These companies either sell their own service/product or simply do what I do and redirect people to their affiliates page. So why would you want to your incredibly profitable visitor to go somewhere else for a few cents even though you could have converted them yourself?

Have a look at your Adsense ads. (Don’t click on them. Manually enter the urls) What are these companies selling? Try and see if you can sell their product/service directly to your visitors via an affiliate program. I myself need to sit down and come up with something for this blog when I get a bit of time off from my main projects.

Have a look what Shoemoney has to say about Adsense on blogs:


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Google street view boob flash

February 6th, 2009

Since the introduction of Google street view many people have been concerned about the privacy of those unfortunate bystanders caught on tape. Even though there are still many arguments to settle it was clearly established by courts that pictures of pedestrians and building exterior are not quite private. However it looks like Google will face stricter EU laws after its street view vans have been spotted in various European cities. In order to tackle this problem Google has been developing an automated face recognition and blurring system. However it seems like above all of these problems some individuals don’t actually mind being shown on Google street view. Not only that, some even play a new games called flash the Google van. (Might be somewhat NSFW)