Exposed seo and internet marketing

As an internet marketer it’s important that you don’t put all your eggs in one basket. You should have a diverse income stream with money and traffic coming in from multiple sources. Ideally you will have multiple sites providing large chunks of your income but even if you own just a single site (or no sites), you should not be relying on a single company for the majority of your income.

If you read any webmaster forums (especially amateur cesspools like DigitalPoint), you will come across countless horror stories of affiliates being dropped from Adsense, Adwords, and affiliate networks that rip you off or go out of business and don’t pay what they owe you. Look at all the Colorado and New York affiliates that Amazon and others simply dropped one day due to new tax laws (stay tuned for a future post on how CO and NY affiliates can still make money!) You can and should protect yourself.
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I frequently get requests from other sites in my niche to link back to them. The majority of them I will deny because their sites are crap and their request is lame. Yet when I email other webmasters requesting links, I have a very high success rate. Here’s how I do it.

Use the good dishes

Most importantly- you need your best content where other webmasters can see it and that’s the first page of your site. EVERY article on your first page has to be top notch. Most site owners are not going to spend all day poking around your site- they’ll go to the first page and maybe click on a post or two from there. If you need to change dates around or otherwise manipulate your site so older better content is on the front page- do it. Ideally you want original content and not rehashed versions of content on other sites but whatever is the best content you can offer that’s what you want.

Put your good stuff on page one, ask for some links and then you can go back to the same lame generic content you had before. But while you’re in the link request process, keep the good stuff up. That incredible post you’ve been saving until your site gets more popular because you want more people to see it- put it up NOW. If you have a new site, build up some content first before asking for links- it’s much easier for a more established site to get links.

I scratch your back, you scratch mine

Next you want add your target sites to your blogroll or link page. Remember you can always delete these links later if the other site chooses not to link back to you. It builds a much more convincing case for a webmaster to link to you when you’ve already linked to their site. Then click on the link. This is to make sure it works and also so that your site appears as a referring site in your target webmaster’s statistics program (obviously this will go unnoticed for massively popular site but for smaller websites site owners will DEFINITELY take notice of your site in their stats even if it’s just you clicking).

Webmasters are vain

Now go use your cellphone (not via wifi though) to click on it too. If you can change your IP address easily, or have access to the web at work, school, or elsewhere, or have some willing friends, go ahead and click on your link there too, spreading out your clicking throughout the day. Now it looks like 2, 3, 4, or more people are going to his site from your link. These numbers may be small but remember if your target site is getting 500 visitors per day and you’ve managed to make it look like 5 different people are coming from your site, that’s 1% which should get you noticed. Webmasters always check their stats, often obsessively because they’re all super vain. Use their vanity to get on their radar.

This time it’s personal

Now that you’ve set everything up on your end, it’s time to send an email off to the owners of your target sites. (I’ll cover how to find sites that will link back to you in a later post, btw.) The important thing in the email is to make it personal. Find the owner’s name from the contact page on the site or elsewhere and USE IT. An email sent to me addressed “Dear JMoney” will get read more closely than one that says “Dear ExposedSEO”. DO NOT use a mail merge and send the same generic letter to every webmaster. MAKE IT PERSONAL. Tell them why you like their site in a few GENERAL words. Make sure you really go their site and get a real feel for what it is.

Your recent post… insert link here …was good

Don’t talk about or link to a recent post on the target site- this makes it clear that you don’t know the site at all and you’ve simply picked a recent post to make it look like you do (I get at least one of these form letters a week and it’s always clear that they have not spent more than 5 seconds on my site: there must be some SEO “guru” out there telling everyone to do this).

Here’s an example- “I really like your post on ExposedSeo.com on How to Get Other Sites to Link to Your Site, it taught me a lot about linking strategies with other sites”. That’s HORRIBLE. BAD BAD BAD. Thanks for summarizing content I wrote that you didn’t even read completely. No link for you. A better email would say something like “I’ve been reading your site for a while and you always have great SEO tips that I wouldn’t have thought of myself and have been able to use for some of my sites”. MUCH BETTER. It sounds like you’ve read more than just one post.

BFFs

The point is that even if you are a shady webmaster just trying to get links from this other site, you don’t want to make it seem like you’re a shady webmaster trying to get links. You want to come off friendly and complimentary to the other site owner. You want to look like a long time fan of the site, even if you’re not. You want to be his new best friend, blog buddies forever, skipping off together into the big blog rainbow sunset. Make sure you mention that you’ve already linked to his awesome site and don’t forget to give the link to your site (he’s not psychic, he can’t link to you if he doesn’t know what your site is).

Keeping records is not just for DJs

And of course if you don’t get an answer back or a link back within a week or so, delete the link on your site. The other important point is to keep track of which sites you’ve asked, what email address you sent it to and what their response was. A simple 3 column spreadsheet or just a text document works fine. The reason is that you want to keep this list of all webmasters in your niche for later use, whether it’s to ask for a link again in a year, or simply to network.

Major site news from ExposedSEO: As some of you may know, Ilya has been getting out of the SEO game, so he has relinquished control of the site and I’m now running it. My name is J. Katz, you can call me J., JK, JMoney, or J$. Whatever. I have been making a full time living online through a variety of websites for a few years now. I run a very popular blog as well as many other money making affiliate marketing based sites. A more in-depth About Me page will follow at some point.

Here’s what you can expect to see going forward on Exposed SEO: first of all- posts! This place has been on life support for the last year, now you can expect new posts semi-regularly. The type of posts will be similar- I will give you more inside tips and information on how to make money online and just like the previous posts, this will be straightforward information without all the bull and pushy affiliate sales you see on other sites. I will let you know what has worked for me in the past and let you in on things that I’m trying out now.

This site will NOT become a plug the product of the day type site. The goal of this site will be to help you make money, not strictly to make me money. If I drop an affiliate link in, it will be because I think it will help YOU or I’ll tell you why it’s not helpful or BS and still drop the affiliate link in 8). Either way, I won’t be pushing products just to make sales. I have other sites to do that on. Right now I’m looking to spread the word and grow this site in popularity, so tell a friend. I’m not afraid to call it like I see it and true to the “exposed” name of the site will be exposing both good and bad SEO choices.

Other new stuff here: nested comments, so now you can reply directly to another comment! This should help to keep discussions lively and easier to follow. Please comment frequently and let us know what you think, commenters are the lifeblood of this site. Exposed SEO is also now on Twitter (the account is brand new right now, the plan is to start putting some links and quick thoughts that don’t warrant a full post here). If you scroll down slightly, on the left of each post you’ll see social sharing floating widget, if you want to retweet or share any posts (please do!). The site has had a redesign to a new WordPress theme, it’s still a bit of a work in progress as far as design goes- it needs a header for starters.

So thanks for staying with us, and look for some new posts in the next few days.

Wow! Almost half a year went past since my last post. Time flies so quickly. Hope you guys been good. A few of you have been genuinely worried about me so I thought I would post a quick update.

I’m doing pretty good. The reason why I have not posted in such a long time is because my game has somewhat changed. I no longer have any need for SEO and therefore I had little interest in it. In fact I stopped paying any attention to SEO nor any of the news related to it. I should really ask you guys if I missed anything interesting. I pretty much just buy traffic from various sources and drive it to my little pages monetized in 3 different ways simultaneously (CPA, PPI and Commission (Possibly 4 ways with cookie stuffing I chose not to get involved in)). I wish I could go into more detail but it looks like I am the only person doing this at the moment and I really don’t need any competition because I will have no edge what so ever. Anyone can just copy me within a few hours and take half my pie. So yea, instead of the usual backlink bombardments I now spend most of my time  in this chair brainstorming for ideas while unleashing my fury on a few squeezable stress toys.

When it comes to this blog I really don’t know what to do. It’s unlikely that I will be able to make interesting posts consistently (Unless I start going off on a bit of a tangent and start blogging about random things in my life like owning noobs at BFBC2 and learning how to play my new piano I just bought). It might be a good idea to invite some guest bloggers however I’m not sure I want them to start plugging links left right and centre. From day one this was a not for profit blog and I never really tried to sell you anything. The only time I plugged my affiliate links was when they were relevant to my post, not the other way around. So let me know if you have any ideas about the future of this blog.