You can make money online with Google Adsense by writing less content. The key is having the right amount of content. Content is still king but sometimes it’s better to be the queen. Here’s a case study in which I am making money off a site with minimal content.

I came across a coupon for $1 .com’s at Godaddy (limit one). These coupons turn up once in a while and I never hesitate to buy a site because it’s almost impossible to not make your $1 back even with minimal content. At the very least I could sell the site for 20 times that based on a solid domain name alone. I quickly created the site in WordPress and set up the theme and the 15 pages I wanted for the site. I knew based on the subject of the site that 15 would cover all possible topics and I would go into detail on subtopics on each page.

I set up each page with the headings and page title so I had a basic framework for what I would be doing with the site. I threw some general keywords around in the sidebar and footer (things like “review”, “buy”, “where to buy”, etc). Then I wrote the content for the first page. I linked to it from some of my other sites and did a few directory and search engine submissions- very minimal link building. Then a few things came up with some of my other sites and I had no time/interest to complete the site. But something interestingly unexpected started to happen.
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Whenever I see a page that clearly violates Google AdSense TOS I tend to ignore it. To me, I’m better of working on my own websites rather than going around grassing people up. A friend of mine on the other hand is a big AdWords advertiser and he can’t stand people getting away with click fraud, which is more than understandable.

One day he ended up on some website that asked people to click on their AdSense ads. Outraged, he contacted the AdSense advertisers who appeared on these ads by entering the url in his browser and informed them about the click fraud. Advertisers in their turn thanked him for the warning and went ahead to complain to Google and ask for a refund. Turns out one of the guys has actually lost thousands of dollars with that particular campaign. Soon they have received a full refund from Google. A friend of mine was then contacted by one of these guys and was offered $1000 as a thank you for saving the company a lot of money.

Apparently a few guys go around doing this full time and earn good money. I assume they are a bit more shameless and actually ask for that “thank you”.

The other day I was doing a bit of arbitrage which involved driving traffic I bought with Adwords onto a landing page selling a particular product. This can be quite tricky but if you get your maths + niche right, you can make some nice cash. So I targeted a bunch of related sites running Adsense. Paid for a bunch of clicks and sold a few products. I have made a little profit so I was happy. Now why would not the websites I advertised on cut out the middle man (Google) and sell the products themselves, directly?

Have you ever thought about this? Why do people advertise with Adwords? Why do they pay you 50c for every click? Or even $5/click! (Considering that Google also keep certain % of the money) How can they afford to do this? Its quite simple really. They are able to generate more money from that visitor than 50c. These companies either sell their own service/product or simply do what I do and redirect people to their affiliates page. So why would you want to your incredibly profitable visitor to go somewhere else for a few cents even though you could have converted them yourself?

Have a look at your Adsense ads. (Don’t click on them. Manually enter the urls) What are these companies selling? Try and see if you can sell their product/service directly to your visitors via an affiliate program. I myself need to sit down and come up with something for this blog when I get a bit of time off from my main projects.

Have a look what Shoemoney has to say about Adsense on blogs:

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