Search Engine Optimization is the process of getting you ranked higher on the search results page in order to get organic traffic. Websites are ranked according to a number of different factors, some of which an SEO expert can improve to help you rank faster and keep that important number one spot. If you are new to SEO then you are probably wondering how it all works. Here are the three most commonly asked questions about SEO and the answers to help you understand why your business needs it.
Do I really need SEO for my business?
If you want customers to be able to find your business then yes, SEO is crucial. The right SEO strategy takes people who are looking for the exact products and services that you provide and puts your website right in front of them. SEO, right now provides the best ROI of any of your marketing dollars both online and offline. For many businesses search engines are the main source of traffic, while you can get traffic from other sources like social media it will be search engines that send the bulk of customers to your website. Here are some more reasons why your business needs SEO.
Can I do it myself?
Yes, and no. While technically there is nothing stopping you from learning how to do SEO yourself you may find it easier to hire someone. SEO can be highly technical and there will be a learning curve. That being said there are plenty of resources on the internet that can help you learn. It can take you months to learn the best practice for SEO and then months to see results for your campaign. Your time is worth more than that and an expert can get started right away.
Won’t people be able to find my business anyway?
Yes, your business will still likely be listed on Google and it may even show on the first page if someone searches your business name. The problem is that most people don’t search like that. A customer who has never heard of you may search for “your service + your city”. Will you show up in those searches? I promise that your competition is using SEO to capture those leads.
Whether you decide to take advantage of the ROI that SEO can bring is purely a business decision, but if you decide to give it a miss you’re leaving money on the table. You can believe that your competitors aren’t doing the same thing.