By popular request I am going to explain one of the ways to find and research your new niche from scratch. I was planning to make this post a while ago and by the time I actually got to researching it this morning I noticed that one of the tools I will be using went from Free to $27 which is a shame.

I am going to be looking for some easy to invade niches with little competition but good search engine traffic. Let head on to Shopping.com. If you have a look at the bottom of the page they have a link called top searches. This is where I look for popular products. Have a look at some of the categories. Each will contain thousands of products. Keep a close eye on long tail products with serial number and brand names. People who search for a particular product are interested in that product and are much more likely to buy. After checking out a few different niches I clicked on Scanners and straight away noticed “35mm slide scanners”. This keyphrase looks quite specific and longtail.

Google competition (with quotes) showed only 6000 competitors. I have also immediately noticed the number of sponsored ads. The more ads you see the more money you can expect to get for each sale or click you generate.

Lets head to Wordtracker and see how many searches we can expect to get. Here is where the fun bit starts. Make sure you have a Gtrends FireFox plugin installed which will allow you to easily grab all the keyword suggestions from Wordtracker. Launch your Gtrends software and in your FireFox click on tools/Grab WordTracker keywords. Your Gtrends software should start doing all the number crunching for you.

Give it a few minutes and Gtrends will show you competition and the estimated number of searches for each keyword as well as any web 2.0 properties that have been spotted on the front page for a particular keyword. Ignore the verdict column as it is mainly used for larger projects. I checked both “35mm scanner”, “slide scanner” and “35mm slide scanner” phrases and estimated around 200-300 daily searches. This is great traffic for a little project like this one.

After I was happy with the new niche I quickly created 35mm slide scanner blog. A few days later it has generated me $2 or so with Adsense and should rank around 25th for keyword “35mm slide scanner”. Hopefully with a bit of backlink development I should hit the top 3 by the end of the month. Please note that this is just a live example I could afford to make public. There are much better niches out there that I am not going to reveal.

A standard niche marketing routine would involve finding an interesting product or a niche you can promote or get into, followed by further market research, website/landing page construction and promotion. On of such promotion methods is article submission. I personally think that there are other seo methods that can work much better, therefore whenever I see somebody concentrating on article submissions I assume that I can almost certainly overtake them at SERPs. Obviously this depends on outsourcing and other factors. This is what makes backward niche marketing work.

Because articles tend to be the final stage for many marketeers I can backtrack their niche, keywords, products as well as the landing page. Lets head on to Ezine articles. Our mission is to find recent articles that look like they have been stuffed with keywords or were written by amateur authors in order for them to promote their niche landing page. Preferably something related to an actual product you could sell.

Here is an interesting article I have just found on the front page of EA.

Looks like they guy who wrote this article is selling some sort of Ebook.

Lets go to the articles and see what keywords he is targeting. If you run firefox hit Ctrl+U to view the source code. Can you see meta name="keywords" content="how to get your ex back"> at the top of the page? Looks like he is targeting a particular long tail keyword/phrase. Google keyword tools tell me that this is actually quite a competitive niche to get into. However if you scroll down a little bit you will be able to see some more related keyphrases people search for. For example “getting ex back”. 8100 searches per month and relatively little competition.

But what does he actually sell? Let’s go to his page by clicking on the link at the bottom of the article. As you can see it is a free blogspot blog acting as a landing page. Hover your mouse over the link he posts in his blog post. That’s right! Its a clickbank product. In fact he earns $24.09 from every sale. If we were to get into his niche and target smaller “getting ex back” keyword then we would realistically be able to generate around 10.000 monthly uniques considering other search engines and keyphrases. Now lets say we set up a professional landing page and convert every 50 visitors… 10.000 / 50 = 200 x $24.09 = $4980/month. This is being realistic and not pulling number out of my ass like “make $10.000 a day” people do.

Tips: Find low competition niches if your not too comfortable with seo, take your time with research and don’t expect results the same day.

PS: I did not want to write an essay so I understand if some aspects of this method remain unclear. Drop me a comment and I will be more than happy to fill in the blanks. Good luck!