If you are aiming to drive traffic to your website as a plastic surgeon, one of the best things that you can do is to improve your SEO efforts. The best way to ensure that you are doing everything possible to improve your SEO is through regular SEO audits. By auditing your website for optimal SEO, you will be able to ensure that your site is completely optimized to achieve the best SEO ranking potential. Below, we will be going over some of the essential tips to perform SEO audits on your plastic surgery website.
Top Tips For Auditing Your Website:
1. Keyword Analysis
One of the most important things that you will be able to do when you are looking to improve your SEO efforts is to ensure that you are targeting the right keywords. Appropriate keyword targeting is essential to maximize your ranking potential. Therefore, you want to begin auditing the most fundamentals of SEO which is proper keyword targeting. You can do this by looking to see what keywords you are currently ranking for and by seeing which keywords are bringing you the most traffic. While keywords used to be much more important than they are presently, the keywords that you are actively targeting are still going to determine what you rank for on the most basic level. You should be using various tools to analyze your keyword performance including a keyword research tool of your choosing and Google Analytics. You can sign up for an analytics account here: https://analytics.google.com/
2. Crawl Your Website
Another important thing that you will want to do when you are looking to audit your website would be a crawl. You want to crawl your site to pinpoint any areas that you should be focusing on. There are all kinds of tools that you can use to crawl your website including but not limited to tools like Ahrefs and SEMrush. By crawling your site, you will be able to pinpoint areas that can be improved due to issues with duplicate content, redirect problems, and even non-linked pages. You will also be able to figure out how often Google is crawling your website which can help you further
3. On-Page Checks
Another important thing that you should be doing when you are looking to see whether or not there are any improvements to be made would be manual on-page checks. You should be doing this regularly because these issues can lead to decreased rankings and they are very easy to spot. If you are using the WordPress CMS, you could always download a plugin like Yoast SEO to conduct these checks for you. However, if you are doing it on your own, you will want to look for various things including poorly optimized page titles, duplicate page titles, duplicate pages, and even poorly optimized title tags. By correcting these issues, you will be able to position your website to rank better.
Overall, there are plenty of SEO benefits for a plastic surgeon, and different checks that you can do to audit your website to enhance your ranking potential effectively. Follow the tips above, and you should be able to identify and correct the most important issues that could negatively impact your rankings.