What’s An Effective Off Page SEO Strategy?

You can approach search engine optimization as both a science or an art form, but in either case, it empowers you to get your website placed prominently in the search engine results pages for your keywords. Given that four out of five of your visitors are going to come from search engines, then using the right SEO methods becomes crucial for the success of your website.

SEO happens in two kinds, and most of what you might know or have learned is about on page SEO. If you’re here, it’s assumed you’re looking for off page SEO strategy ideas, because that’s what this article tackles.

Off page SEO strategy ideas are the things you can do to improve the page rank of your site once it is already live. Very little of this involves things you do inside your actual website pages, hence the name.

Most off page SEO revolves around building up your link popularity, which is a combination of both the number of links you have pointing back to your site, as well as the quality of them. If you’re not sure where you stand regarding current link popularity, there are free tools you can use to check it out. In general, the higher your link popularity proves to be, the more your PR will follow.

You might think at first that it’s just a matter of exchanging links with other websites, but that’s not only hard to do these days, but it’s also a terrible idea. It’s called reciprocal linking, and Google penalizes it. Unilateral links are what you want.

Posting content that is very informative, unique from everyone else, and even engaging or entertaining is a significant first step. This gets others to link to you, but this is also an on-page SEO strategy.

So, what off page SEO strategies can you try?

Article marketing is undoubtedly one such possibility. The Internet has thousands of article directories, and you can submit your content to them. Each submission includes a resource box where you can put an introduction to yourself, including a link back to your website. Some article directories have rather high PRs on their own. If they accept your articles, your content and links will get included in the rest of their pages. That will boost your PR. You could submit one article to five hundred directories and get five hundred links back. Sounds like a lot of work, right, especially when Google checks for duplicate content, even in backlinks? Use a spinner and an article directory submission service to spare yourself the work.

Forum marketing is another angle you can take. Find online communities focused on your niche, and then join up. Put a link in your signature box and then start posting as much as you can do without being a blatant spammer.

Advertising things at Craigslist is an unusual but effective strategy. The website is famous for its classifieds to the point of enjoying a PR7 score. That rare score is something you can enjoy by posting related ads with links pointing to your website. Search engine spiders respect PR7 sites like Doodle Kit and will carry that over when they find you through those links.

Consider triangular linking. Google loathes reciprocal linking, but you can get around that limitation by practicing the art of triangular linking. What you need is at least two more webmasters willing to try it out. You can link to the second webmaster, who then links not to you but the third webmaster. In turn, the third webmaster then connects back to you from his or her pages. You should know that search engines may eventually decide to enforce penalties on this linking just like they do reciprocal linking, but at the time of writing, most search engine spiders weren’t programmed to look for this sort of thing yet.

Now that you have read this article, you know a specific set of off page SEO tips and strategy ideas you can use to improve the standing and traffic of your website. These are far from the only ones out there though, so keep looking around at more resources if you choose to get even more at your disposal.

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Three Most Commonly Asked Questions About SEO

Search Engine Optimization is the process of getting you ranked higher on the search results page in order to get organic traffic.  Websites are ranked according to a number of different factors, some of which an SEO expert can improve to help you rank faster and keep that important number one spot. If you are new to SEO then you are probably wondering how it all works. Here are the three most commonly asked questions about SEO and the answers to help you understand why your business needs it.

Do I really need SEO for my business?

If you want customers to be able to find your business then yes, SEO is crucial. The right SEO strategy takes people who are looking for the exact products and services that you provide and puts your website right in front of them. SEO, right now provides the best ROI of any of your marketing dollars both online and offline. For many businesses search engines are the main source of traffic, while you can get traffic from other sources like social media it will be search engines that send the bulk of customers to your website. Here are some more reasons why your business needs SEO.

Can I do it myself?

Yes, and no. While technically there is nothing stopping you from learning how to do SEO yourself you may find it easier to hire someone. SEO can be highly technical and there will be a learning curve. That being said there are plenty of resources on the internet that can help you learn. It can take you months to learn the best practice for SEO and then months to see results for your campaign. Your time is worth more than that and an expert can get started right away.

Won’t people be able to find my business anyway?

Yes, your business will still likely be listed on Google and it may even show on the first page if someone searches your business name. The problem is that most people don’t search like that. A customer who has never heard of you may search for “your service + your city”. Will you show up in those searches? I promise that your competition is using SEO to capture those leads.

Whether you decide to take advantage of the ROI that SEO can bring is purely a business decision, but if you decide to give it a miss you’re leaving money on the table. You can believe that your competitors aren’t doing the same thing.

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Search Engine Marketing 101

The modern corporate and business scene is extremely dynamic and as consequently demands that senior management and involved stakeholders keep up with emerging trends. As a result of this, Search engine marketing has emerged as one of the most essential marketing tools that can propel a business to greater financial heights as it entails appearing in that coveted first place to convey relevant product information to consumers searching for your products and services.

The following are must-know details on search engine marketing and how you can capitalize on the marketing tool to boost your business performance

1. Search engine marketing is continuous

Most businesses fail in incorporating positive marketing strategies when dealing with search engine marketing due to the perception that it is a one-time activity. However, this is not the case as search engine marketing requires a strict follow-up. Getting to the top of the search results page is great but now you have to stay there.

2. Search engine marketing should be diverse.

Settling for a single strategy is a common mistake that most of us make, which unfortunately has adverse effects the performance of our businesses. Therefore, it is important to understand that all tools whether on page or link building are important especially in ensuring your business benefits from extensive search engine marketing. Using all the right tactics available will help increase your reach and create the required level of awareness to potential clients.

3. Search engine marketing should be taken serious- Literally!

Investing in search engine marketing is not enough to guarantee successful marketing operations. Due to this, it is essential to ensure that all stakeholders are aware of the responsibility that comes with adapting the strategy. Although it might appear easy, much work must be put into the search engine marketing processes to ensure the right strategies are used, and effectively used for that matter.

4. Choose a strategy based on your target market

Not every strategy will work as planned. This means that you will have to go the extra mile in planning for marketing by identifying the target market and the most appropriate ways to reach clients. This will help reduce the chances of failed ventures and increase the effectiveness of the strategies as well. Perform a in-depth SEO audit to help prepare adequately.

5. Research, Research, Research

Research is key to the success of any marketing strategy. Search engine marketing, however, requires extensive research especially on clients and the appropriate keywords to target. Failure to conduct meaningful research increases the chances of failure which minimizes the chances of successful marketing using search engines.

As you ponder on the value in Search engine marketing, it is important to consider the above tips and use them as guides to help avoid making common mistakes that most people make.

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